2020 saw the continued rise in influencer marketing’s scope and success in both B2C and B2B industries. This continued an explosion of interest in the practice over the past several years, and with more practitioners than ever now going all-in, influencer marketing has continued to be a primary focus on our blog throughout this extraordinary pandemic year.
We’re lucky to have a wealth of talented B2B marketing professionals contributing to the TopRank Marketing blog — which will celebrate its 18th year in 2021 — including our CEO Lee Odden, Joshua Nite, Elizabeth Williams, Anne Leuman, Nick Nelson, Debbie Friez, Birdie Zepeda, the author of this post, and Alexis Hall, among others.
As an industry approaching $20 billion annually, influencer marketing is now far from a shiny new object to sophisticated marketers. The insight and expertise our team has acquired helping some of the top brands in the world including 3M, Adobe, SAP, LinkedIn, and Oracle plan, implement and measure influencer marketing programs has often made it here to our blog. To help our blog community grow their influencer marketing knowledge, we’re thrilled to offer this list of our most popular influencer marketing posts of 2020.
Of course, collaborating with influencers is 工作职能邮件数据库 something we do daily for clients and ourselves, and during this pandemic year influencer engagement has become even more central to our B2B content marketing solutions, alongside social media marketing, SEO, and other forms of digital advertising.
The influencer marketing posts that proved to be our most popular of 2020 based on web analytics and social media data are listed below. We hope that they will help you ask the right questions and provide truly best-answer solutions to some of the most important challenges we’ll all be facing in 2021.
We give a massive thank you to all of our blog authors for their work in advocating influencer marketing best practices.
Our Most Popular Influencer Marketing Posts in 2020:
1. 2020 State of B2B Influencer Marketing Report from TopRank Marketing — Lee Odden
B2B Influencer Marketing Report 2020
Our CEO Lee Odden wrote the most popular influencer marketing post of 2020 on our blog, which is fitting, as he was also the primary author of the groundbreaking 2020 State of B2B Influencer Marketing Report, 45+ pages rich with survey data, case studies from B2B brands of all sizes, insights from top B2B marketing experts, plus a list of 20 top influencer marketing practitioners from B2B brands.
If you’re looking for a single definitive article about B2B influencer marketing, you can’t go wrong with this excellent piece by Lee and the accompanying report. Check out all of Lee’s 2,600+ posts here, and follow him on Twitter and LinkedIn.
“With much of the research and media attention focused on B2C influencer marketing, we believe the 2020 State of B2B Influencer Marketing Report to be the first ever research report dedicated to B2B.” — Lee Odden @LeeOddenCLICK TO TWEET
2. 25 B2B Influencer Marketing Campaign & Engagement Ideas for 2020 — Lee Odden
B2B Influencer Marketing Campaign Ideas
Lee also wrote our second most popular influencer marketing post of the year, offering up 25 inspiring B2B influencer marketing campaign and engagement ideas. As Lee noted, “Implementing just a few of these could help a company with a substantial amount of influencer program activity,” which is why this article has seen significant traffic and why its campaign ideas have had continued implementation among the B2B marketing community.
From conducting a series of video interview with influencers or engaging an influencer host on a brand podcast, to inviting influencers to provide content for an interactive content experience, Lee dishes out a vast array of B2B influencer marketing campaign ideas to infuse your own efforts, whether you have an established strategy in place or are just starting a pilot B2B influencer marketing program.