We're interested in the experience and want to create a response to our audience. I think it's a good idea to break down some of the more specific impacts design has on your email marketing program:good design is one way to stand out in the inbox. It's estimated that the average office worker receives over 120 emails a day ! A well-designed email will help you break through the inbox noise and engage your subscribers. Make your emails engaging, your content relevant, and get your audience on a journey - so people are eager to interact. Design is an extension of your brand. Your email marketing program should reflect your company's brand voice. Be sure to use every opportunity, from subject line to cta,
To resonate with your brand's sentiments. Always look for opportunities to add personality to your copy, this can be done by using a conversational company mailing list writing style. Consistent, on-brand email design (using color, logos, and layout) reduces the risk of confusion for your subscribers, making it easier for them to absorb your key messages. Increase your deliverability. It should be noted that poor email design can trigger automatic spam filters, but more likely it will lead to your subscribers taking action such as unsubscribing or marking it as spam, which can have an impact. On your sender reputation. Analytics and insights allow you to keep tabs on how subscribers are responding to your posts, so use this data to guide
Your process. Increase accessibility with inclusive design. As a marketer, you want to reach a large and engaged audience. Email design that disregards accessibility guidelines that can range from insufficient color contrast, proprietary language, and poor coding habits means your message won't resonate/or can't -may not even be available to all your subscribers. While accessibility focuses on structures and containers that contain information, inclusive design is based on the information itself , as well as your understanding and empathy with your audience. Consider your subscribers' experiences and abilities, then craft emails that reflect that. These connections, your draw between what you've done and who interacts