Whether a content is good or not, they will vote by liking, commenting or retweeting. The classic marketing book "positioning" mentions that the essence of positioning is to occupy a place for the brand in the original mind of the user. The action of "pressing the nose" is a natural behavior that humans make when they smell a special smell, indicating that they refuse to inhale. The action of "refill" not only represents "love" but also like a "0", which means "zero formaldehyde addition to the substrate". The two actions of pressing the nose + refill interpret the brand concept of hollywood.
The creative department ingeniously integrated these two existing users' mental actions into popular street dances, allowing douyin users to express them through dancing, and subtly transformed the brand concept that was difficult to spread into users' douyin language. The highest level of communication is imitation there is a classic theory called the "broke special email list window effect", which refers to a building with a few broken windows, and if those windows are not repaired, vandals may break more windows. The way douyin spreads is the best embodiment of the positive "broken window theory".
The core of the spread of high-quality content on douyin is that users like to imitate a good content and form pk with each other, rather than strong brand exposure. According to douyin's unique communication principle, douyin's creative department will help hollywood launch this brand activity, and at the same time use the spokesperson ab to release a promotional video to promote this challenge called "this is the original style". Invite all the people to dance a street dance, can this brand be as popular as the divine comedy on douyin? In order to stimulate users to better imitate and spread.