Therefore, don’t think about catching all users in one go. The private domain traffic pool itself represents refined operations. It should attract those who are willing to approach the brand executive email list and recognize your products and brand values, instead of profit-driven. Then, the circle of people came in, how to do retention and transformation? When operating private domain traffic, the most common mistake many companies make is to use the previous thinking. For example, many people ask the customer service team to operate a large number of WeChat personal executive email list accounts for private domain traffic operations.
And then send all kinds of advertising information bombing in the group, put yourself in the shoes and think about it, which user needs an additional WeChat in their circle of executive email list friends Customer service and people who swipe ads? So, what is the operation of high-quality private domain traffic? At present, there are three kinds of high-level gameplays for private domain traffic: Source: Tencent-BCG joint report Sister Mulan made a dismantling: (1) Emphasis on the long-term value of operations The shopping assistant is a good starting point.
Take an experience of Sister Mulan as an example: I once added the WeChat account of Aunt Qian, the store manager of the downstairs in the community, to grocery shopping, and executive email list found that you can place an order at any time in the group, and you can get free delivery when you spend more than 38 yuan. The goods arrive home; the store manager will send out the discounted dishes in the group every day, and also give executive email list out red envelopes at fixed times every executive email list day, and the users with the best luck will give some fresh ingredients, and so on. There is a very important link here, which provides users with long-term value rather than short-term benefits.